A common technique is to take great big issues and personalize them in a simple way.
A simple joy of childhood, blowing bubbles.
For children born with cleft lip and cleft palate, blowing a bubble can be quite a challenge. In the photo below, a volunteer reversed an oxygen mask so a child could do what most kids take for granted.
A cleft surgery can save the life of a malnourished infant. It can end bullying and shame for a child who longs to make friends. It can let a young man dream of marriage, a young woman dream of wearing lipstick. And it can help a kid enjoy some soapy fun.
We've been reaching out to supporters to thank them as we celebrate our 40th anniversary. Operation Smile has helped more than 326,000 patients over four decades, but truthfully, your generosity always goes to work one patient at a time.
As we celebrate our 40th and prepare for our 41st, we could ask for help in getting malnourished children healthy enough for surgery. We could ask for help in providing speech therapy and other kinds of aftercare. Here's a really simple question instead.